What is in a business name?  Not being particularly creative myself, I’m awed by those that are.  For my own business name, I decided on my initials – VLR Real Estate – a lot boring, I know!  During a couple of trips over the last week, these two really grabbed my attention:

Sherlock Bones Animal Hospital on 116th Street in Carmel – tagline:  We’ll solve your pet’s problems!

and

Vino Villa on Madison Avenue in Greenwood – tagline:  We have over 450 different wines and 70 different cheeses from around the world, and right here in our own back yard.

What are some of your favorites?