Red Day?

What exactly is Keller Williams “Red Day”?  RED Day (Renew, Energize and Donate) is an initiative dedicated to celebrating Keller Williams Realty’s year-round commitment to improving our local communities.

Each year, on the second Thursday in May, tens of thousands of KW associates like myself, across the United States participate in a wide range of projects, devoting our time to renewing and energizing parts of the neighborhoods we serve.

RED Day initiatives run the gamut: From rebuilding homes, refurbishing local parks, giving to local food shelters, hosting blood drives, beautifying beaches and so much more. Projects are chosen by each individual market center based on a need they see within its community.

Recognizing her leadership in guiding the culture of our company, RED Day is held in honor of Mo Anderson, Vice Chairman of the Board, Keller Williams Realty.  Most of you won’t know this, but when the consultant Gary Keller hired to help him expand the company, fired him, and Mo was named Keller Williams Realty’s president and chief executive officer in 1995. Known at times as the “Velvet Hammer” for her uncompromising approach, Mo’s astute business acumen and leadership abilities are uniquely matched by her faith and compassion. She has continuously cultivated the firm’s value system, inspiring tens of thousands of associates throughout North America to maintain high standards of character within both their personal and professional lives.

Indianapolis is home to four Keller Williams Market Centers and for the first time, we have come together to serve one project in the city on Thursday.  I moved my business to Keller Williams in June last year, so this will be my first Red Day and I am so excited about the opportunity to share in the Day.  This year we are working on the Boys and Girls Club at 1949 E Troy Avenue.  Painting, cleaning….going to be a busy day!

What do you do to “Renew, Energize and Donate” to your community?

Red Day

Vicki Reed

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