Why is your home not selling?

Why do some homes linger on the market for months (or years) while others are snapped up in a matter of days?  Much has to do with price, but a lot of factors can conspire to keep your home sitting…

Let’s talk about price…this is usually the largest factor in any home that doesn’t sell.  Did you meet with several Realtors?  Let me guess, you chose the one who said they would price it the highest and now here you sit.  As your agent, it is my job to price your home to sell, not just put a sign in your yard and garner new buyer clients from sign calls, yes, that’s what happens when your home doesn’t sell, we just get new buyer clients from you while your home languishes!  I watch the market, watch the trends and provide you with the best possible price to get you to your next home, be it in the same city or across the country.  A great rule of thumb is 10 showings no offers or 2 weeks no offers means your home is overpriced.

Now about that decor…everybody’s taste is different, so less is more when it comes to decor at sale time.  Declutter, move away from the 80’s (or even 70’s?) and do everything you can to make the home seem clean and fresh…change out those “builder brass” light fixtures for brushed nickel or bronze, you’ll increase your bottom line!  Paint the walls a light neutral shade and the trim white, pack away the knick knacks and make the home as clutter free as possible: too much clutter = not enough storage in the buyer’s minds!

Make certain you have finished all those little home repair projects, if a home looks as if it’s going to cost half as much to repair or renovate as it does to purchase, it’s going to take a long time to sell.  Don’t forget to deal with the cooking, pet or mold odors!  You may have to consider replacing carpet or painting walls to get rid of the odor, your home should smell clean and fresh, but don’t overdo it!  If potential buyers notice a heavy scent of air freshener, they will wonder what you are trying to cover up!

I have turned down listings because the homeowner was not willing to listen to me regarding price – they listed with another agent at a higher price and sat on the market for 6 months until their listing expired with that agent…then called me, listed at my suggested price and sold in 30 days.  Will you listen to me?  Call me today and let’s talk about it!

For Sale Personal 2

Vicki Reed

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